Karelia ENPI CBC Programme
Euregio Karelia: museum hypertext
Contract № 2012-04-КА426


Russian-Finnish symposium “Horizons of the Euregio Karelia region. Museums 3.0.”

6-7 February 2014, Joensuu, Finland

On February 6-7, 2014 Joensuu hosted a Russian-Finnish symposium “Horizons of the Euregio Karelia region. Museums 3.0”. Over 60 participants representing different professional fields came together to talk about modern museum strategies, museum information technologies, marketing and communication. The symposium was moderated by Elena Zelentsova, the first deputy head of the Moscow Department for Culture.

During the symposium the participants were introduced to a new approach in creating modern exhibitions called the museum hypertext as a perspective and flexible model to establish an effective connection between the museum and the visitor. The concepts and the design projects which were developed during the project for the new exhibitions in the museums of Medvezhyegorsk, Kostomuksha and Sortavala were also introduced. The highlight of the symposium program was the presentation of an Open Karelia museum information system based on the hypertext principle which is being created for the museums of the Euregio Karelia region. The system was also tested for the first time in the exhibition of the North Karelia Museum, Joensuu.

Program of the symposium



N.Nikishin. Municipal museums of Karelia. Development concepts (in English)

E.Sologub. Project results: first year

A.Artamonov. The future of museum information systems: Russian aspects

R.Tegelberg. High performance digitization of natural history collections

J.Tolvanen. Visit Karelia fi./ru.  The possibilities of the portal especially for the museums

J.Laikari. Museum Marketing.  New reality

S.Balandin. Information system “Euregio Karelia: museum hypertext”

K.Krinkin. Cognitive game Opening Karelia

D.Agapova. Culture of participation. Museum communication 3.0

E.Permyakov. D.Kuznetsov. Design projects: new theme sections in current exhibitions in the museums of Sortavala, Kostomuksha and Medvezhyegorsk, navigation system


Photo and multimedia exhibition "Destination – Karelia" 

Following a 10-day journey through the Euregio Karelia region to be undertaken by Jaakko Heikkilä (www.studioblue.fi) and Anastasia Khoroshilova (www.khoroshilova.net/) a photo and multimedia exhibition will be created featuring works of these renowned artists. The exhibition will be displayed in Moscow, St. Petersburg, Joensuu and Petrozavodsk. It will also be taken to Germany and other European countries (outside the project activities).

This exhibition is one of the most effective ways of attracting attention of broad audience to the Euregio Karelia region as a multi-focus cultural, natural, artistic and historical phenomenon.


Dates City Venue
21.09. - 27.10.2013 Moscow ZIL cultural center, Vostochnaya St. 4/1
05.11. - 24.11.2013 St.Petersburg Peter and Paul Fortress
Exhibition Hall "Postern and Casemate of the Gosudarev Bastion
06.02. - 05.03.2014 Joensuu Carelicum cultural, museum and tourist center, Koskikatu 5 (photos)
14.03. - 04.04.2014 Petrozavodsk City exhibition hall, Lenin Ave. 26










Information promotion of museum products and services of the Euregio Karelia region

In September 2014 the designers started work on developing printed and souvenirs products for the participating museums from Karelia. The list of souvenir products was shortened to a magnetic bookmark, a magnet, and a calendar. Images for the produced souvenirs were suggested by the participating museums from their collections. Besides, as promotional products, t-shirts and fabric bags were designed and produced. They bear the word “Karelia”. The font and spelling of this name was taken from the 16th - 17th century maps of Europe. The developed designs were passed to the participating museums to be used in their further work. The North Karelian museum developed an extra souvenir which is a little textile bag that can be used as a toilet bag, a pencil case, etc. It was designed by a social company Nuorisoverstas. Five photos were chosen from the North Karelian museum´s photo collection and their information was fed to the Open Karelia system. Photos and QR codes were printed to the special textile and sewed on the textile bags. Nuorisoverstas prepared written production instructions which were from Finnish to Russian and shared to all partners.

Several printed materials were designed and produced in the framework of the project by and for the partners: a brochure on the Open Karelia system, four information booklets about the Russian participating museums, a Pielisjoki river tourist map which uses possibilities of the Open Karelia system and QR codes, a brochure about the North Karelian Museum, a brochure about the Fighter’s House.

The brochure on the Open Karelia system is registered in the IEEE Xplore international library http://ieeexplore.ieee.org/xpl/articleDetails.jsp?arnumber=7000932 and is indexed in Scopus. It means that the brochure is available to all libraries and universities of the world with their free subscriptions to this database.

The list of products:
- Magnetic bookmarks
- Magnets
- Calendar
- T-shirts and fabric bags with “Karelia” print (font and spelling of the word taken from the 16th - 17th century maps of Europe)
- Souvenir bags
- Booklet on the Open Karelia system in Russian/English/Finnish
- Information booklets on the Regional museum of North Ladoga, Sortavala in Russian/English
- Information booklets on the National Museum of the Republic of Karelia in Russian/English
- Information booklets on the Medvezhyegorsk regional museum in Russian/English
- Information booklets on the Cultural and museum center of Kostomuksha in Russian/English
- Tourist map of the Pielisjoki river in Finnish, in English and in Russian
- North Karelian Museum brochure in Finnish, in English and in Russian
- Brochure about the Fighter’s House in Finnish and in English/Russian

A visit tour to participating museums

The final visit tour to the participating museums took place on December 8-12, 2014. The partners travelled over 1500 km through the Russian and Finnish Karelia following the route from Petrozavodsk to Sortavala, Joensuu, Parppeinvaara, Hattuvaara, Kostomuksha, Medvezhyegorsk and back to Petrozavodsk. Each visited museum presented their local results of the project’s implementation.

The most significant output of the project is the Open Karelia information system. Each museum placed QR codes in its exhibition that lead to the system. They received tablet computers and touch screen information kiosks for the visitors to access the Open Karelia system. The North Karelian Museum (Joensuu) created the Virtual Sortavala website that introduces the life of Sortavala in the 20th century and fetches information from the Open Karelia system. The National Museum of the Republic of Karelia developed an audio guide for the visually impaired visitors based on the Open Karelia system and created quest games for children and families. These games can be used by other museums as well. All these achievements were tested by the final tour participants.

Another important achievement of the project is the upgrade of exhibitions in participating museums. During the final tour three new exhibitions were presented: The Sortavala Stone Keys in the Sortavala museum, The Chronograph of the Kostomuksha Birthplace in the Kostomuksha museum, and The Zaonezhsky Junction in the Medvezhyegorsk museum. An indoor and outdoor exhibition in the Fighter’s House (Hattuvaara, Finland) was also upgraded with new exhibition sections, audio guidance, information stands, etc.

On December 9, 2014 a seminar on further cooperation between partners in the post-project period was held in Joensuu. On December 12, 2014 the tour was completed with a final press conference in Petrozavodsk with participation of the representatives from other projects, local media and authorities.


The views expressed in this website do not necessarily reflect the views of the European Commission.

This project is funded by the European Union, the Russian Federation and the Republic of Finland